How Hellmann successfully facilitated the transition of a leading activewear brand's logistics operations
Amidst a significant surge in sales, a prominent activewear brand in the UAE made the strategic decision to transition its logistics operations to Hellmann. This case study highlights how Hellmann navigated the complexities of this migration seamlessly, ensuring uninterrupted daily order fulfillment operations for the brand.
Starting Situation
Established in 2016, the activewear brand experienced exponential growth, prompting the need for a more robust logistics solution. Dissatisfied with their previous third-party logistics (3PL) provider, they turned to Hellmann to manage their increasing order volumes efficiently. However, the challenge lay in migrating operations swiftly within a tight 30-day window without disrupting ongoing business activities.
Solution
Hellmann eCommerce approached the transition with precision, employing a strategic methodology to migrate inventory in batches and maintain uninterrupted order fulfillment. Partnering with seven last-mile delivery providers, Hellmann enabled the activewear brand to ship orders worldwide seamlessly. Presently, Hellmann manages over 200 daily orders, with peak season volumes exceeding 1500. This includes B2C orders and shipments to local distribution centers and shopping malls, showcasing Hellmann eCommerce’s ability to meet diverse logistical requirements and support the brand's expansion.
Throughout the implementation process, Hellmann remained committed to customer satisfaction, offering ongoing support focused on adaptability and customized reporting tools. By fostering a collaborative partnership, Hellmann continues to play a pivotal role in sustaining the brand's growth and success in the competitive activewear market.
"Our success stemmed from meticulous project management and clear communication. By aligning objectives and implementing a standardized Warehouse Management System (WMS), we ensured operational flexibility and resource allocation, particularly during peak seasons." - Roel David, Sales Manager, eCommerce UAE .