How Hellmann eCommerce empowers an international footwear company's expansion in the Middle East

Prior to partnering with Hellmann Dubai, the footwear company grappled with the challenges inherent in the traditional distributor model. Recognizing the need to adapt to the shifting dynamics of consumer behavior, they sought to establish a robust e-commerce presence in the region. However, they faced hurdles in terms of integrating IT systems, optimizing operational processes, and navigating the complexities of cross-border logistics.

Hellmann Dubai eCommerce rose to the occasion, leveraging its extensive expertise and infrastructure to deliver a comprehensive solution tailored to the client's needs. With a keen focus on efficiency and scalability, Hellmann swiftly integrated backend systems, allowing the client to prioritize product marketing while entrusting fulfillment operations to Hellmann. By establishing Hellmann Dubai as the central hub for e-commerce operations, the partnership facilitated the seamless expansion of the client's online presence across the United Arab Emirates, Saudi Arabia, Kuwait, and Bahrain.

The tangible results of this collaboration were evident in the remarkable surge in order volumes, skyrocketing from 10 to over 100 orders per day within a year. This exponential growth underscored the effectiveness of Hellmann's approach in driving business expansion and enhancing operational efficiency. Furthermore, Hellmann Dubai demonstrated its commitment to adaptability by introducing expedited fulfillment options, catering to the evolving demands of the client's customer base.