Relationship matters: How Nutricia & Hellmann built a resilient and strategic supply chain
Over the past decade, Nutricia and Hellmann have built a strategic logistics partnership, ensuring seamless supply chain operations, resilience in times of disruption, and continuous innovation. Through optimized Route-to-Market strategies, multimodal transport solutions, and a shared commitment to operational excellence, our collaboration has grown stronger, adapting to the ever-evolving demands of the FMCG sector.
In this interview, Biubwa Kaikai, Operations Director at Nutricia, shares her insights on what makes this partnership successful and how relationship-driven logistics support Nutricia’s long-term vision.

Dear Ms. Kaikai, how would you describe your collaboration with Hellmann over the years? What stands out in terms of reliability and transparency?
Biubwa Kaikai: Our collaboration goes back over 10 years, and even in challenging times, our open and transparent relationship allowed us to identify the right solutions and put the right strategy in place to move forward.
Long-term partnerships thrive on mutual appreciation. Can you share a moment where you especially valued the partnership with Hellmann?
Biubwa Kaikai: Hellmann’s adaptability and readiness to meet our needs during month-end closings showcased their dedication to our long-term success.
Have we helped you solve challenges with creative or effective solutions?
Biubwa Kaikai: Indeed, with the new solutions in contract logistics, we will partner on our Route-to-Market strategy.
What role does logistics play in your future plans, and how can we support you?
Biubwa Kaikai: Logistics is the cornerstone of our future growth. Having a robust and efficient logistics strategy is crucial. Hellmann can play a pivotal role by ensuring we have the right Route-to-Market strategies in place, particularly from the UAE to various parts of the Middle East. Your expertise in managing complex supply chains and your ability to adapt to our evolving needs will be instrumental in helping us achieve our goals.
What defines a strong partnership, and what does "Relationship matters" mean to you?
Biubwa Kaikai: A strong partnership is built on a foundation of trust, mutual respect, and open communication. It involves a shared commitment to common goals and a willingness to support each other through challenges and successes.
We would like to extend our sincere thanks to Biubwa Kaikai and the Nutricia Middle East team for sharing their perspective on this longstanding collaboration. This interview underscores the importance of trust, adaptability, and shared goals in shaping a resilient supply chain.
At Hellmann, we firmly believe that Relationship matters - and our partnership with Nutricia is a testament to the power of strong, long-term collaboration in logistics. We look forward to continuing this journey, driving innovation, and delivering tailored solutions that support Nutricia’s growth in the years to come.
About Nutricia Middle East DMCC
Nutricia Middle East DMCC is a leading provider of specialized nutrition solutions dedicated to improving health through science-based products. As part of Danone, Nutricia focuses on medical and early life nutrition, offering high-quality solutions for infants, children, and individuals with specific dietary needs. With a strong commitment to innovation and quality, Nutricia contributes to enhancing nutrition and well-being across various markets.