Boasting more than 66,000 visitors, along with 24,000-plus exhibitor staff, FRUIT LOGISTICA attracted 2,770 exhibitors who presented their groundbreaking innovations. The global fruit and veg industry's top decision-makers converged at FRUIT LOGISTICA, with over 70% of trade visitors being key decision-makers. The timing of this gathering was crucial, given the industry's ongoing challenges, such as cost pressures and climate change.

Hellmann at FRUIT LOGISTICA 2024: A Resounding Success

Hellmann Perishable Logistics marked its presence at FRUIT LOGISTICA with excellence and enthusiasm. Nataša Solano-Veselá, Global Airfreight Director Perishables, expressed the overall mood as excellent, emphasizing a clear sense of unity, collaboration, shared goals, and success. Hellmann Airfreight and Perishables experts from all continents and regions participated in the event, contributing to a beautiful Hellmann booth.
A notable highlight was the half-day productive network meeting on February 6th, kicking off the show with a focused gathering of industry professionals.

Special Recognitions and New Collaborations

Hellmann Global Airfreight Award: At FRUIT LOGISTICA, Hellmann honored Qatar Airways Cargo with the Hellmann Global Airfreight Award for the "Most Preferred Carrier 2023". Expressing gratitude for Qatar Airways Cargo's exceptional service and dedication, Hellmann looks forward to deepening the collaboration and providing top-notch logistics solutions.

Expansion of Global Network: Hellmann Perishable Logistics celebrated the addition of dedicated staff in two new countries, Brazil and Turkey. In addition, HPL Apollo added Central America to the portfolio. HPL APOLLO is a joint venture between Apollo Freight, a subsidiary of Mercury Aviation, and Hellmann Worldwide Logistics.

Peruvian Night: An Unforgettable Event

One of the standout highlights at FRUIT LOGISTICA 2024 was undoubtedly Hellmann Worldwide Logistics’ iconic client event, "Peruvian Night." This exclusive gathering, held on Wednesday night at the prestigious BAR TAUSEND, left an indelible mark on attendees that had the opportunity to engage in relaxed yet productive conversations, solidifying existing relationships and paving the way for new collaborations.

A New Era for Hellmann Perishables Airfreight Network

Nataša Solano-Veselá, Global Airfreight Director Perishables, Hellmann Worldwide Logistics shared her conclusions, stating that the Hellmann Perishables & Airfreight network has entered a new era of cooperation, communication, and joint focus:

In the dynamic world of perishable logistics, collaboration, communication, and joint efforts are not just strategies; they're the driving forces propelling our airfreight network to unprecedented success. Together, we're reaching new heights in delivering excellence across borders and beyond.
In the name of our Hellmann Airfreight and Perishables Team, I also want to express heartfelt gratitude to our esteemed clients and booth visitors. Your presence at our booth and participation in the ‘Peruvian Night’ made this event truly special!

Catch Us Next at Gulfood 2024

For those who missed Hellmann at FRUIT LOGISTICA, the team will be present at Gulfood 2024 in Dubai next week (19-23 February 2024). Nataša Solano-Veselá and our colleagues from Hellmann UK, including Perishables expert Sunny Kumar and Managing Director Markus Fellmann, along with the Dubai team, including Sales Manager UAE Emirhan Turhan and Airfreight Product Manager UAE Kishore Suggu, will be available to discuss the latest developments in the perishable logistics industry. Don't miss the opportunity to connect with our experts at Gulfood 2024!